  |
|
|||||||||
 |
|
|
|
|||||||||
|
IDC predicts that downloadable games sales will skyrocket from $54 million in 2004 to over $1 billion in 2008. One of the most problematic issues facing game developers today is the relatively short life cycle of the average game title. Even some of the best selling games run their course and lose their retail listings in a very short space of time. Producing a winning title is a delicate balancing act of catering to the tastes of the current gamer trends while producing enough products to fill the retail channels. Too much production and it comes back to haunt you. Too little and the retailer is screaming for more. Then just as fast as the title was listed at the retailer it is gone in order for the next hot game to take its shelf space. PNI Digital Media solves the inventory problem associated with game life cycles for both the retailer and the game developer by offering on-demand production capabilities for any game title. With PNI
Digital Media game developers
that are savvy at marketing
can extend the life
of their titles. The
developers can also
keep promoting fringe
titles to niche markets
to squeeze every last
dollar they can out
of that title. Additionally,
the on-demand production
store can be used as
a promotional vehicle
in itself to sell or
give away promotional
version, pre-release
trailers and tie-ins
for the product that
actually gets listed
on the retail shelves. To learn more about PNI Digital Media and our solutions, CLICK HERE ->
|
Copyright © 2006 PhotoChannel
Networks Inc. All Rights Reserved.
