Sony ImageStation Connects to Black’s Photography Stores to make Photo Printing Easier for Customers

Black’s Photography Stores connect to ImageStation to fulfill retail photo print orders

San Diego, CA - March 15, 2006 - Maintaining its commitment to offer consumers choices for their digital imaging needs, Sony’s ImageStation® online photo service is working with Black Photo Corporation in Canada to offer same-day digital prints in-store. Consumers can now upload their digital images from their home/personal computers to ImageStation.com and can choose to pick up their photo prints at their local Black’s Photography Stores store. At ImageStation.com, consumers configure and confirm their order which is then produced at the nearest Black’s for pick-up in as fast as one hour. A store locator on ImageStation.com helps consumers locate the nearest stores.

“We want to offer more choices for consumers” said Bob Nell, vice president of Sony ImageStation at Sony Electronics. “Our partnership with Black’s Photography Stores Canada aligns with our goal to provide an easy to use online photo service that allows our customers to choose between having photo prints delivered to their home or available for pick up at their local retailer”

ImageStation customers who opt for the in-store pick up service continue to benefit from the storage, sharing and additional ImageStation membership features they currently enjoy. There is no additional service charge or delivery fee for in-store pick-up, regardless of the number of prints ordered. The in-store service is for print orders only and prices, determined by Black’s Photography Stores, Most Black’s Stores orders placed via ImageStation.com are ready for pick up in as little as one hour.

"Black’s is focused on providing quality, ease and convenience for all our digital photo customers and by offering digital prints for Sony Electronics' ImageStation users it becomes a integral part of our ongoing effort.," said Phil Chapman V.P. Imaging and Business Development at Black Photo Corporation.

PhotoChannel Networks Inc.(TSX-V: PNI and OTCBB: PHCHF) (“PhotoChannel” or “PNI”), the leading innovator of online digital media solutions for retailers, integrated it’s PNI Digital Media Platform with ImageStation and Black’s Photography Stores to enable the in-store pick up of prints.

The new service aligns with ImageStation’s “Share Everywhere” program, which offers its ImageStation users enhanced solutions for photo sharing through web-enabled camera phones, televisions, computers and portable entertainment systems.

About Sony ImageStation

(www.imagestation.com) is Sony's online photo service that allows consumers to upload, store and share their digital images and video clips online. Members of the service can also order high-quality photo prints in a variety of sizes and unique photo gifts including coffee table books, mugs, puzzles, tote bags and calendars. Products can be shipped direct or ordered for store pick-up.

About Black’s Photo Corp.

Black’s is a wholly owned subsidiary of Fuji Film Canada and operates over 140 stores across Canada, under the Black’s and Astral banners. For over the last 60 years Black’s has been helping Canadians capture and preserve those special moments, as Canada’s leading national retailer, with over 1,800 employees coast to coast, offering cameras, accessories photofinishing and digital printing.

About PhotoChannel

Founded in 1995, PhotoChannel operates PNI Digital Media to provide services for major retailers, wireless carriers and content providers. The PNI Digital Media Platform connects consumer ordered digital content with retailers that have on demand manufacturing capabilities for the production of merchandise. Currently PNI Digital Media generates transactions for retailers and their thousands of locations across North America. For more information please visit www.pnidigitalmedia.com.

Editor’s Notes: ImageStation (www.ImageStation.com) is Sony Electronics’ online photo service that allows people to upload, store and share their digital images and video clips online. Members of the service can also order high-quality photo prints in a variety of sizes and distinctive photo gifts, including: photo albums; calendars; mugs; puzzles; tote bags; and cookies. Press releases and digital images are available for the news media at Sony Electronics’ news and information web site at: www.sony.com/news.