Industry Veteran Peter Fitzgerald Becomes PhotoChannel Networks CEO


VANCOUVER, BC – March 4, 2005 – PhotoChannel Networks Inc. (TSX-V: PNI and OTCBB: PHCHF), the global leader in digital imaging network technology, announces that Peter Fitzgerald has assumed the responsibilities of President and CEO of the Company, effective immediately. Bart Copeland was relieved of his duties as President and CEO.

The Chairman of the Board of Directors, Peter Fitzgerald will now lead the PhotoChannel management team and overall direction of PhotoChannel. Mr. Fitzgerald joined PhotoChannel as a Director and investor in 2001 and became Chairman in 2004. Previously, he was CEO of Gretag Imaging, a position he held from August 1998 until January 2001. During his time at Gretag, he built the company into one of the world's leading manufacturers of imaging equipment and systems. Prior to Gretag, Mr. Fitzgerald was CEO of Qualex, the Kodak photo-processing subsidiary, which he led successfully for over seven years. Qualex is one of the world's largest photo processors, providing film processing services and on-site minilab programs for many major retailers. While operating Qualex, Mr. Fitzgerald retained his active role as vice president at Eastman Kodak, where he held various executive positions, including that of general manager, Worldwide Consumer Imaging Services. A graduate of the PMD program at Harvard Business School, Mr. Fitzgerald received an M.S. in business administration from the Massachusetts Institute of Technology. He is a fellow of the Charter Association of Certified Accountants.

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WARNING: The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. The Company relies upon litigation protection for "forward-looking" statements.